Intel ISPP Site & Branding

The Intel Software Partner Program (ISPP), is a major part of the Intel Software Network. It provides the resources and tools to connect companies big and small across the entire globe. The new ISPP site was launched spring of 2011 and has been a great success.

Besides designing all of the pages and templates for the site, I also came up with the branding of the ISPP network. Instead of using standard stock photography, we went with the approach of creating rich, futuristic themes for each software group at Intel. This gave each group its own unique artwork that they could own themselves and use in any communications they sent out. Not only did the client(s) love the executions, but the Intel brand team is using these as a sample of how to execute and push the Intel brand to other designers and agencies that are also working on their projects.

Home page for the Intel Software Partners Program

Banner for the Power Efficiency group

Banner for the ISPP home page

Banner for the Graphics Technology group

Banner for the Manageability group

Banner for the Media Acceleration group

Banner for the Multi-Core Technology group

Banner for the Software Assessment Center

Banner for a Software Assessment Promo

All of these designs were created with a combination of Cinema 4D, Photoshop and Illustrator. As part of the deliverables a brand guideline was created for other designers tasked with re-creating some of these elements. A series of the “light” waves were produced, similar to the two banners above, and delivered with a step-by-step template on how to create all the different effects in Photoshop.

For a more in-depth look at the creation of the 3D models, view my portfolio post about it here »